IN SOUTH AFRICA

Radio Record, Volume IX, Issue 2, 19 July 1935, Page 5

IN SOUTH AFRICA

E publish to-day an article on broadcasting in South Africa-one of the few countries of the Empire where broadcasting is still a commercial enterprise. The Director-General of the British Broadcasting Corporation (Sir John Reith) visited South Africa last year at the invitation of the Prime Minister to advise the Union Government on broadcasting policies and development: Sir John dismisses as a fallacy the idea that it is only personal gain that will prompt people to give efficient service.. He says: "There are not wanting those to whom the motive of high national-service can operate at least as powerfully." In support of _ this argument is the fact that in every considerable country in the world to-day, with the exception of the United States, broadcastinc is either State-owned or Statecontrolled. And American broadcasting, although perhaps efficient and certainly cheap-there are no.license fees-is a poor example.