Do You "Cleanse" Your Face?

Radio Record, Volume VII, Issue 52, 5 July 1935, Page 56

Do You "Cleanse" Your Face?

MAKE SKIN TREATMENT ‘A BEDTIME RITUAL

THE moment you so much as mention "cleansing the face" the lovely lady -raises her eyebrows in astonishment, and you can almost hear her say to her seit, "But oue washes the face as 4 matter of course, but what has that to do with the glowing. glamorous look every, women wants?" The answer is--everything: It’s the starting’ point.’ the’basis upon whieh true béauty’ rests. Make-up looks a thousand'per cent. hetter if your skin has that fresli. clean ‘feeling.’ New ideas whieb film stars are using eradicate the. notions. of -hot: :tosvels, icepacks. and-so on, for cleansing the skin. There are millions of pores in the skin. part of whose duty is to throw off waste products from the system. Their beconing clogged is the chief. reasons for blackheads and other blemishes, which appear. mostly on the face: owing to its heing the most exposed part of the body, So unless you keep it immaculate. is it any wonder that the sixin of the face becomes rough, and. the pores enlarged Vigorously scrubbing and superticial bathing are comparatively useless, for the first step is to dissolve your make-

uD. "To do this nowadays it is necessary to have a cream which is as quick ‘as it ig eflicient, pure and soothing, and that is what the stars use-something Which liquifies the moment it touches the skin, and frees the pores from ‘every pit of foreign substance. So. the dust and grime of the day can now be "rooted out"-not just the surface layer re-moved-in a few seconds, when you are in a rush'to change for a dance or a party. After you wipe off the cream with an upward and -outward motion. pat ‘your face with a skin-freshener Then you're ready for foundation cveam--and a jolly evening. And listen: The idea that facial creams cause the hair to grow was blasted long ago by chemical research departments, and tell your doubting neighbour this: the day that such a cream is discovered it will be piaced in a. special little jar all its own labeiled "hair tonic’-and make miilions for its diseoverer. flere’s a special little trick for giving you that "party feeling’ every night. liowever tired you are, brush back your hair, remove the day’s make-up and pat on the skin freshener.- Then lie down and completely relax for five minutes. Your face responds immediately to the _ relief from fatigué. Now put on fresh make-up and you’ll put on a fresh. enlivened spirit with it! Tiredness and ‘incorrect cleansing make your face look old, so the secret of facial youth is this: Keep the skin firm, but pliable, for if it feels tight and drawn-wrinkles are Jeveloping. If vou begin at 20: to keep the skin always

supple and moist you will be repaid by literally "fascinating ‘forties." Make skin treatment your bedtime ritual, and don’t let sleepiness excuse shirking. Be honest about carefully going over every bit of your face nightly. remembering the corners of the eyes and the bridge of the’ nose, and the "upward and outward" principle. For tightened skin. rub on a second application after removing the first. Place your elbows on the table and-take your chin in your hand, Begin below the mouth, very gently and lightly rotating the fingers over the skin, and work up from there around the lips and nose up to the forehead.

Don’t make the common. mistake of leaving the eyebrows out. of the general treatment. See that those and the eyelashes get their share. After you have softened.them with an unguent, use 4 fine paper tissue to remove it. | The throat also requires stimulation and softening by the same methods as are used on the face, for the skin there

is always being stretched and pulled, and needs special eare. , Reading in bed is all right provided you don’t strain your. eyes and consequently frown or squint. Do as Loretta Young does-see that you’re in a petfectly ‘relaxed position, and put a piece of court plaster or damp paper between your eyes. This will let you know when you are starting to squint, and so save those forehead lines. . In the morning, of course, there’s nothing like plunging the face in cold water, right up to the ears. After drying it. pat on your skin freshener or, for vily-skin, use an astringent. That dlears the way.for make-up.