THE NEW BOARD
HE cultural side seems. to have been well looked after. in the selection of the.new Broadcasting Board announced on another page.. The objections raised in the past-that the members of the Board were business men rather than men qualified to gauge what. the listening public wanted-must be silenced now. When the New Zealand Broadcasting Board came into existence in the New Year of 1932, it was presented with a task, that was ‘administrative rather than artistic. It . had to face the problem of scaling up the power and of modernising the national stations, of giving a. greater coverage and of cutting the broadcasting coat according to the cloth-and no one can deny that the members have done their job well and truly. . But the pioneering stage is now past and New Zealand broadcasting is now facing the second, and perhaps the most difficult stage of its career. Earnest attention is being given to the programmes, not with the. object of pleasing everybody, but of giving the greater proportion of the listening public pleasure over the greatest possible period. No matter how high the quality of the programmes-whether Paderewski and Galli Curéi and Eddie Cantor are gathered together to , entertain listeners in the same evening-there will always be the noisy minority that wants something else. As Robert Lynd once remarked, broadcasting is like a shop where you can buy cheeses at one time, Union Jacks at another, and bootlaces at a third. If you happen to want bootlaces and not cheeses it is unfortunate, of course, but it is well to bear in mind that there are an equal number of people who want cheeses and not bootlaces. 7
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Radio Record, Volume VIII, Issue 40, 12 April 1935, Page 5
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281THE NEW BOARD Radio Record, Volume VIII, Issue 40, 12 April 1935, Page 5
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