Freer Hand Suggested For Announcers

Radio Record, Volume VIII, Issue 37, 22 March 1935, Page 50

Freer Hand Suggested For Announcers

To the Editor Sir,-The following suggestions, in my opinion, would make radio even more interesting to listeners. Dispense with the concert session at 8 m.,. which seems too much of a fixture, The news to start about 7 p.m. and continue no later than 7.30 p.m.. At 7.80 p.m. a novelty and variety session would introduce something that could be made very popular. The scope is extensive. and a’ good organiser has a wonderful opportunity to introduce all kinds of novelties and varieties. A little imagination will suggest many avenues to explore. After this be as formal as you please. I think the great drawback. in our broadeasting is ‘stiffness,’ and thix suggested session would prove as popular as the 5 to 6 p.m. hour is to the children. The 7 a.m. to 8.30 a.m. breakfast session can easily be brightened up by giving the announcers a much freer hand.- Allow them to broadcast the high-lights of the day’s news or other information between records, and I am sure the announcers would rise to the occasion, This would be a long way from the American "wise-cracking" announcer, and it would put some real life into the breakfast session. I sug: gest the announcers are allowed a much freer hand (or voice) and -they will soon take the "stiffness" out of our broadcasting. The New Zealand announcers are a really good lot. and they can be trusted with much more liberty. and I might say here that my favourite announcer is "Cinderella," ag I jike the free and easy children’s. hour.-I am,

ete.,

SANS SOUCI

Te Awamutu.