PASSPORTS TO BEAUTY

Radio Record, Volume VIII, Issue 37, 22 March 1935, Page 44

PASSPORTS TO BEAUTY

BEAUTY BY CULTURE

[Is an entirely new method now being used in -the finest Bond Street salons with conspicuous success. The . ‘eatracts from a book compiled by Dr, Francois Debat, concerning~ this new treatment, and the opinions of two.New Zealand girls, found on this page, will doubtless be of interest — to every wonan reader. ‘ 7s

"WV THAT’S the story?" I asked Jill,.who was swatting up from a silver-covered book in the restaurant, where we sometimes run into each other at lunch time.~ I sat down, and my friend handed the book over to me. "It is called ‘Beauty by Culture,’ and is written by Doctor Francois -Debat. I think jt will interest you," said Jill. "T had it given to me this morning." ‘ I opened the book and read that the specialists responsible for these new treatments make free use of Innoton, created by Dr. Francois Debat, who has. won international fame in the medical world by his brilliant résearches and the creition of this Innoton. He is head of the dermatological laboratory of the Hospital of St. Antoine in Paris, and is a follower of the great Pasteur. . ‘ The Innoxa specialists are the first workers in this field to be governed by the principle that beauty may be-indeed should: be-cultivated. They say, in effect, that the lovely flower you most admire is not that which ekes out existence on some parched hedgerow: it is the pride and glory of the expert cultivator who has encouraged and persuaded Nature to excel herself in the evolution of a wondrous bloom. So does the Innoxa treatment cultivate beauty from within. It gives no temporary, transient sense of charm, but agrowing graciousness of colour and .complexion. Beauty, these specialists maintain, cannot well be applied. However delicate the lotion used externally, if it is but a mask. it ean do more harm than good. Impurities that are concealed are not eradicated. Hidden from sight for a long time, they will reappear obstinate and aggravated. ‘Unless the skin. is first cleansed and then brought to a condition of perfect health, no lasting beauty can possibly result. The: basic elements of the Innoxa treatment penetrate so deeply that the pores are thoroughly cleansed. Blemishes, instead of being concealed, are removed. The skin is toned up, its proper activity is restored and the one and only true foundation of life-long loveliness is provided. There is no age limit to beauty. Youthful appearance and charm need not vanish with the years. ot If there is one secret of beauty more vital than another it is surely the importance of skin cleanliness. Not superficial soap-and-water cleanliness, but deep-seated cleansing of the pores is essential. Complexion, milk has been especially prepared to fulfil the essential function of fully and properly cleansing the skin. Certain of its precious ingredients percolate deep into the pores, help the impoverished tissues to regain their full strength, rejuvenate and purify the cells. Without causing the slightest irritation, this complexion milk softens and whitens. By providing food for the superficial layers of the skin and enhancing its flexibility, it eliminates the causes and effects of facial fatigue, helping to remove existing wrinkles and to prevent the formation of these and other blemishes. ty In short, Dr: Debat’s discovery imparts almost magie potency to all these preparations: each: is compounded at the laboratories in London, to which he is technical adviser. I glanced through the other remaining pages of the book and found scores of really sensible beauty hints which I had not previously known. , "This book reads more like a fairy tale," I remarked "Perhaps if Father Christmas asks me--" , "father Christmas be bothered!" interrupted Jill im-. patiently. I’m not wailing for him or my birthday either,

because nowadays my birthdays are not proving profitable as far as-beauty goes, and as soon as a-woman realises that she doesn’t want to waste time in waiting for anything, let alone birthdays. Yor, if a woman ‘has not. beauty’she feels that she is being robbed of ‘many valuable opportunities and much suecess and romance,.because in her secret heart she knows quite well that no woman: envies ‘her, which hurts a lot, and that.no man wants to love a. pimply, un‘healthy face, no matter how beautiful her features, may be." "Oh, yes," I said; very amused at Jill’s earnestness. She was talking softly-talking more to* herself than to me, 1 thought. "But why this sudden awakening?’ I asked her. "You don’t as a rule study your looks so carefully." "that’s just it!’ said Jill. ."I’m sick to death of not being what I know perfectly well I might be if I took the time and trouble to follow gut these beauty by culture treaiments. I’m not going to monkey about with my skin any longer. My common sense has come to light at last and tells me that it stands to reason'that if one wants the. best of complexions one must use only the best beauty aids and not second-rate: goods that cannot do anything but ruin .the skin in-the long run. After all, I may as well invest wisely in the’ only face I am -going.to have. I only awoke to this realisation a few hours ago., I was‘in’a store buying 21/6 tube of face cream when a stylish. woman with a marvellous-looking face came and bought.a vase of Innox? ‘ Mousse Cream. I glanced at the till as it registered 4/6, then quickly .turned to the display table and gazed at the magic jars-and stunning travelling outfits and vanity cases, complete with the Innoxa preparations. How I wished to heaven that I-could dab: my-fingers-in those magic jars and boxes and smear my face. with beauty such‘as that wealthy woman had. Ah! to be just rich enough to be.able to, afford a little of that glowing radiance, thought I. , All of-a sudden I felt furious to think that some lucky women could afford all these passports to beauty. : Then I overheard that wo_man: telling the assistant that she had.not used any other preparations than the Innoxa since having. had them recommended to ‘her and’ that: her vase -of face cream had lasted her for over: six. months. The assistant,-who had a .lovely olive skin, said that she used them too, and from-.her own observations she was certain that these new:beauty by culture preparations were going to be the most popular the store had ever stocked." ~ | . . "So that is how you come to have that:swish container?" I said, as Jill undid a parcel and displayed her new face cream. re 4 2: "Here’s the powder. Isn’t it in a pet of a box? There are 18 shades of powder, including a pale green for toning down bright complexions, -which is rather’ marvellous, don’t you think? . : "This is a sample of perfume which the assistant gave me with the book. Sniff,". said Jill, and "handed me a tiny phial. The fragrance was like a thousand lost dreams, and for a moment or so made. me feel strangely: apart from everyone, It was called ‘Inspiration’ "Just enough ¢o make girl-friend wildly jealous?’ queried Jill mischievously. "T’ll: give you the container when it’s empty, to scent your purse." , ; "I’m sure the cork will do as well; I said to generous Jill, who ignored my rude remark.. Jf "T-sniffed the-five other perfumes in-the store," she said, -*and I’m. going to have ‘em all or die in the attewyte" _