The Question of An Exhibition

Radio Record, Volume VIII, Issue 36, 15 March 1935, Page 46

The Question of An Exhibition

Radio Trade to Decide

pai. radio trade bag once aigathWeen. approached by the’Executive: Coun- ~ cil of the Wellington Industrial Pxhibition..to throw in their lot with other ; trade organisations and manufacturers to prepare an exhibit in a big way for the exhibition whick is to be held this year during the Waster period. . AS we go, to .press. it is understood that. an, overwhelming majority did not approve of the proposal, and the trade, if represented, will depend entirely upon the individual efforts cf a few exhibitors. Up till last year the trade had had many successes, not only from the selling point of view, but from the attendance at some five exhibitions. The exhibition of 1931 was..from the point of view of public approval, on enormous success. When the depression hit the Dominion in 1932 the trade by a large majority passed in the exhibition idea. This was repeated in 19338, but" in 1934 it was resolyed to make:a display on lines brighter and oigger than ever, but from the point of view of public sup- | port the exhibition was not.a’s ‘successful. as previous ones, The mistake

madé probably was that.the exhibition, "was expected to be received back by the public with open arms after an adjournment ‘of.two years. : Is this year to go by without’ a an exhibition or display of any sort? It will! be regrettable if this is so, for to retain public stpport the ‘crowd must be wooed continuously. « ‘ There can be no doubt whatever that people are prepared to visit trade exhibitions provided they are made sufficiently attractive, and that reasonable facilities be given tor viewing the sets on display. Last year the scenery and general: layout of the exhibition was possibly better: than anything © previously staged, but insufficient time wis allowed for viewing the goods.. . it pays to tell the public, | the Press, facts about radio, and the serVice which can be obtained, but it pays better to display those goods before people’ who are interested, and better still, it pays to place on record-over the air just how radio is progressing. In the interests of- radio we would welcome every effort made to inerease public interest in the steady deyelopment of radio.