SPECIAL SUPPLEMENT DEVOTED TO "The Ladies— God Bless' Em"

Radio Record, Volume VIII, Issue 33, 22 February 1935, Page 9

SPECIAL SUPPLEMENT DEVOTED TO "The Ladies— God Bless' Em"

woman, a horse anda walnut tree . .." is looking for trouble. Wife-beating and other stimulating pastimes belong to the days when men were still successfully pulling the wool over the eyes of their women-folk; in other words, when they were persuading wives and sisters and daughters that the male side of the human race was definitely superior to the brainless, clinging, swooning female side that God had been pleased to create for no other purpose than to adorn drawing-rooms and bear children. T HE man who to-day recites the old adage about "

Teed tebe teal edi betait Lob ab ie ESE dete ek sole te ie Women know differently to-day. They have now explored the whole masculine bag of tricks, and it takes a very stern fellow, with no sense of humour, to-cldim any sort of superiority over the women of his household. Edward Moulton-Barrett, the martinet of . that unhappy Wimpole Street home, would probably find himself being kicked very heartily in the pants if he tried similar tactics in a modern household. In:this issue of the "Radio Record" a great deal of space has been given to accounts of the activities of women in the broadcasting world. In every country the importance of women both as broadcasters and listeners has been fully recognised-in fact, in the highpriced advertising sessions from the big American broadcasting stations the appeal is almost entirely directed toward women. If it -were not for this huge and influential section of the listening public Rudy Vallee and Bing Crosby, instead of being radio stars with fabulous salaries, would still be wearing white aprons and singing occasional songs in third-rate restaurants. Women are becoming a huge and potent force behind modern life, and, while men may still lift their glasses to "The Ladies-God bless ’em!" a new and deeper meaning has crept into the old toast. . . Lo rho,