BAITING THE HOOK

Radio Record, Volume VIII, Issue 23, 14 December 1934, Page 5

BAITING THE HOOK

N Monday next, December 17, the new 1YA comes on the air. As we state.elsewherye in to-day’s issue this is not regarded as an official opening, the period between next week and mid-January being occupied with test transmissions. The Broadcasting Board is anxious to make it quite clear that, should the engineers desire to make any adjustment to the plant during that time, the new station will go off the air and the old IYA will take up the running. But the excellent unofficial] transmissions that have come through in the past week show that there should be little necessity for interrupting the service when it swings over to its full-time job next week. The Auck-. land station is to be the most powerful in Australia and New Zealand and it will be as clearly received in parts of the Commonwealth as many of that country’s own stations. We would make the suggestion that the new station might be used for a little ‘Come to New Zealand" propaganda-some quiet boosting of the Dominion’s attractions, in other words. Two sets of circumstances combine to assist any campaign that 1YA might embark upon: the new station is being eagerly awaited in Australia, and summer holidays are now being planned. A ‘special programme for Australian listeners might bring a flock of tourists to the Dominion through the first few months of 1935-~and there’s no need to stress the benefits that good Australian money would confer on our railways, shops and hotels.