Record Radio Season In Australia
Influence of the Tests LL records for receiver sales in Australia were broken during the past season, according to Mr. J. A. Overdiep. Assistant General Manager of Philips Lamps (Aust.), Ltd., who is.at present on a brief visit to New Zealand, "When the cricket Tests came along, set sales jumped by leaps and bounds," remarked Mr, Overdiep to a "Radic Record" representative. "The arrangc ments made by the ‘B’ class stations to broadcast commentaries on the Tests Were absolutely perfect, and the ‘A’ stations were-very good, too. No doubt the Centenary Air Race and the celebrations in Melbourne will also do much to promote sales," he concluded. . Mr. Overdiep is making a brief tour of New Zealand, and returns to Australia in about a fortnight’s time.
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https://paperspast.natlib.govt.nz/periodicals/RADREC19341026.2.18
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Radio Record, Volume VIII, Issue 16, 26 October 1934, Page 9
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131Record Radio Season In Australia Radio Record, Volume VIII, Issue 16, 26 October 1934, Page 9
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