Modern Salesmanship

Radio Record, Volume VI, Issue 2, 22 July 1932, Page 9

Modern Salesmanship

Wireless and Aircraft _ The super-salesman of the future, flying in his own aircraft from territory to territory, and gathering information by wireless, is foreshadowed by the report that a prominent American oil company has ordered radio apparatus to be installed in one of its aim eraft. This company has for some time . used aircraft to increase the speed and mobility of its selling organisation, and the addition of wireless. will be a further aid in facilitating safe and rapid movement by air from one country te another. The radio equipment selected is extremely light and compact, and has been specially designed for convenient use in light aircraft. It is a telephone set, and no previous experience of wireless is necessary for its operation. Incorporating a transmitter as well -as a receiver, this equipment not only enables the pilot to receive the weather and landing reports which are now regularly broadcast from aerodrome ground stations, but also gives him the means of telephoning to the ground sta tions and asking directly for any spec ial information that he may require, such as directional assistance in conditions of bad visibility.