PLEBISCITE TO BE TAKEN

Radio Record, Volume V, Issue 35, 11 March 1932, Page 6

PLEBISCITE TO BE TAKEN

Important Questionnaire Prepared 50,000 Answers Wanted in Six Weeks Campaign WeE are pleased to be able to say that the Broadeasting Board has had the matter of issuing a questionnaire to listeners in hand for some time. Within a week or two the printing will be completed, and it is proposed to issue the questionnaire to each applicant for a radio license during the period Mareh 15 to April 30, inclusive. A comprehensive set of questions is being put to listeners and considerable care has obviously been taken im preparing the paper. We understand that the board sought advice in several quarters on the subject matter of the questionnaire, and thie finished product reflects great credit on all concerned. A glance at the paper is sufficient to indicate that considerable work will be involved in assembling the information returned by licensees. This, we believe, will be done by means of modern machines suitable for the purpose. Some 50,000 papers are being distributed, and it is hoped that listeners will not neglect to return the papers, the postage on which will be paid by the board on delivery. We regard the completion of the paper as conclusive evidence that the board is out to give listeners just what they want, and it is for listeners: to indicate this in their answers. The problems of programme-building will be brought home to everyone who answers the questionnaire, and one effect should be that a more tolerant view will be taken by the selfish listener who protests when items are broadeast which do not suit his particular taste. A detailed analysis of the summarised replies to the questionnaire will enable the board to put broadcasting in the Dominion on a much more solid basis, and all reasonable people will be assured that at last a serious effort is being made to give them their money’s worth.