Empire Broadcasting
ow Sees Construction of New Station "THE new Empire broadcasting station which the British Broadcasting Corporation is erecting at Daventry will comprise two transmitters, each capable of working on a number of wavelengths. Thus the various parts of the Bmpire will be reached at times suitable. for local reception,. It is expected that the stati 3 will be available for use in a year’s ie. In a recent ‘article in the TRadio Record" it was stated that the new high-power radio station for broadcasting throughout the Pmpire- will cost about £42.000. -while the annual maintenance charge will be about £28,000. The British Broadcasting Corporation has announced that it will itself bear the whole of the expense. The question of expense has hitherto been the cause of the delay. The scheme was discussed at the last Imperial Conference, and there have been negotiations with the Dominions and colonies since. The British Broadcasting Corporation, it is understood, now takes the view that it is more than ever essential at present in the interests of trade and sentiment that Empire broadcasting should be plae on an adequate basis, and that at this moment British listeners will not object to bearing the cost. The station will have four short wavelengths in order to reach the yarione narte of the Empire: and it will
be very powerful. The programmes will be sent out during the whole 24 hours of the day. Their nature has not been decided upon, but they will be largely of entertainment interest. Hven with this limitation it is recognised that the proposed station will have a distinct value for British trade from an indirect advertising point of view. But there may be direct trade propaganda. The British Broadcasting -Corporation is, of course, strongly opposed to this in Great Britain, but it takes the view that trade propaganda @broad in the general interests of the ¢ is on a different footing, and ik would he willing to include general. | trade propaganda in Empire? transmissions,
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https://paperspast.natlib.govt.nz/periodicals/RADREC19320108.2.7
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Radio Record, Volume V, Issue 26, 8 January 1932, Page 2
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333Empire Broadcasting Radio Record, Volume V, Issue 26, 8 January 1932, Page 2
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