Interchange of Programmes
ee Between Europe and America HE Columbia Broadcasting System of America has just completed arrangements for a regular interchange of programmes between the United States and five European countriesEngland, France, Austria, Hungary, and Czecho-Slovakia-to begin toward the end of this year. Hitherto the vast majority of transoceanie broadcasts have been from east to west, the United States contribyting comparatively little. of its broadtasting talent to European countries, but under the terms of the present agreement the exchange programmes will be available on regular channels to both continents, with equal representation in the number of programmes transmitted, In addition, the Columbia Broadcasting System has made arrangements to broadcast in the United States the proceedings of the Interngtional Disatma-~ ment Conference to be held at Geneva next February. The président of the Columbia network, who recently made an extensive toyr through several European countries, said: "We shall endeavour to present to audiences both here and abroad the typical music, drama, and literature of each country-in fact, everything in art that can be broad-cast-und in the intellectual sphere we shall introduce the best thinkers of the participating nations, ... I anticipate no difficulty in securing appearances before the microphone of prominent, European statesinen. They will give us perticularly valuable intimate, firsthand accounts of international problems as ther affect their respective peoples."
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https://paperspast.natlib.govt.nz/periodicals/RADREC19311231.2.67
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Radio Record, Volume V, Issue 25, 31 December 1931, Page 29
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220Interchange of Programmes Radio Record, Volume V, Issue 25, 31 December 1931, Page 29
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