"Sponsored Programmes"
ee "How We Escaped" THE latest issue of the London "Wireless World" contains a paragraph under the above headings which Will be of special interest to New Zealand radio listeners :- Few people were aware at the time how near we came last week to a regime of "Sponsored programmes," The Treasury officials were seriously discussing a proposal whereby the State would have appropriated the entire license revenue, leaving the B.B.C. to take what steps it could to derive income from commercial advertisements. °
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https://paperspast.natlib.govt.nz/periodicals/RADREC19311127.2.16
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Radio Record, Volume V, Issue 20, 27 November 1931, Page 5
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84"Sponsored Programmes" Radio Record, Volume V, Issue 20, 27 November 1931, Page 5
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