"B" Class Stations

Radio Record, Volume IV, Issue 49, 19 June 1931, Page 4

"B" Class Stations

Sponsored Programmes Permitted

WE are given to understand that the announcement made by the Postmaster-General, the Hon. J. B. Donald, at the opening of the Wellington Radio Exhibition, that a certain trader had been given permission to give sponsored programmes from his station and that announcement of the name of the firm donating the programme could be made both at the beginning and the end of the session, is applicable to all B class stations in New Zealand. Although copy of the Ministerial letter is not available, we are assured that the permission given is strictly limited to the bare announcement at the beginning and end of each programme that "this programme. is supplied by Messrs. So-and-so." A and There are in New Zealand some thirty odd B class stations, this announcement by the Minister creates an entirely new situation in New Zealand broadcasting. Hitherto the Minister, both in verbal and written statements, has expressed himself as opposed to advertising and as recognising the danger of even starting advertising on the air in New Zealand.