"Sick Of It"

Radio Record, Volume IV, Issue 49, 19 June 1931, Page 6

"Sick Of It"

Advertising Condemned "A&A DVERTISING is the scourge of radio in the United States," declared Mr. Brooks Gifford, a Los Angeles lawyer. on his arrival from Sydney by the Ulimaroa, states "The Dominion" newspaper. "A great idea-what a marvellous service for listeners!" was his comment on being told of the New Zealand system, whereby all sets were licensed. In America licenses are not required, he said, the necessary funds for carrying on the broadcasting stations being obtained from advertising. "Nobody listens to the advertising stunts over there," he said. Things are so bad that when you tune in to one station, a symphony or a song, or other item is suddenly broken into by a dissertation on the merits of somebody’s hats or such like, and it means constantly tuning in to a new station. Sometimes we have to tune in to a dozen different stations in an evening, and I can assure you that people in America are absolutely tired of the whole thing."