Advertising by Radio
AN American business man recently tested the results to be obtained from advertising over the air and through the medium of the Press. He invested 4000 dollars in each. For half-an-hour’s advertising over the air on Saturday evening the results were sixteen replies and two telegraphic communications. The advertisements in the leading.journals of New York, Chicago, Philadelphia, Boston, and Cleveland drew a quarter of a million inquiries.
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https://paperspast.natlib.govt.nz/periodicals/RADREC19310522.2.46
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Radio Record, Volume IV, Issue 45, 22 May 1931, Page 15
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70Advertising by Radio Radio Record, Volume IV, Issue 45, 22 May 1931, Page 15
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