Enormous American Radio Trade

Radio Record, Volume IV, Issue 41, 24 April 1931, Page 4

Enormous American Radio Trade

LTHOUGH the United States of America claims to have in use upward of 80,000,000 radio sets, the radio trade is not satisfied that saturation point has been reached, Proposals. were recently made for the establishment of a 10,000,000 dollars advertising fund by.:the radio ‘industry. This . fund would be spent in newspapers, to give details of major broadcasts, and would -be supplementary to:the other funds spent by radio manufacturers, individuals ‘and broadcasters. Tribute was. paid. by the promoter of the _ scheme. to the valuable publicity work rendered: to radio by newspapers, but the need was, stressed’ for fuller, cooperation in’ order to. perfect the use of vadio, 9.30 sis