Seasonal Decrease in Licenses

Radio Record, Volume IV, Issue 28, 23 January 1931, Page 6

Seasonal Decrease in Licenses

Australian Position

EMBERS of the radio trade in New South Wales have recently studied the seasonal variation of radio-receiver sales, and have discovered that there is more than a 50 per cent. difference between the monthly issue of new receiving licenses in summer and in winter. . The obvious reason for such a position is, of course, that summer days are longer, and that people spend much more time out of doors. Home life is, in fact, transferred from the fireside to the garden. There is really no justification it this excuse. Older forms of household amusement were suitable only for the fireside, Radio is not. It can be more pleasant in the garden than in a closed room. It is just as easily transferable, with a slight adjustment, to the tea table on the lawn as it is to another part of the house.