Radio Advertising in Germany

Radio Record, Volume IV, Issue 24, 26 December 1930, Page 10

Radio Advertising in Germany

ee Under Strict Control ‘THROUGHOUT Germany radio is being utilised for advertising purposes, though the amount permitted is strictly controlled. Only thirty minutes of the entire day at each station is devoted to the purpose of exploitation, this taking the form of business information, hints to listeners, the quotation of prices, and industrial news. The Post Office authorities, in cooperation with private companies, are in charge of the management of the broadcasting system. Programme material is prepared by the former, while the technical administration lies in the hands of the Government.