Advertising in Bad Times
jz is easy in difficult times like the. present to retrench a little in busiuess, and save money, and advertising is one of the first things on which some pusiness men save. That is because they do not realise that advertising is indis-. pensable, said Mr. Gordon Selfridge, in. an address to the British Glass Conven-. tion in England. Mr. Selfridge said that what some business men did not realise was that the public was ever changing. What they advertised to-day was forgotten to-morrow. They had to keep on advertising and giving the public the facts and particulars. ~--- —
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https://paperspast.natlib.govt.nz/periodicals/RADREC19301219.2.37
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Radio Record, Volume IV, Issue 23, 19 December 1930, Page 7
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102Advertising in Bad Times Radio Record, Volume IV, Issue 23, 19 December 1930, Page 7
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