Big Broadcasting Plan

Radio Record, Volume IV, Issue 19, 21 November 1930, Page 9

Big Broadcasting Plan

AN enterprising idea has been adopted by the Travel Association of Great Britain and Ireland, in order to induce Americans to spend their holidays in England. This is a series of lectures to be broadcast from 126 radio stations in the United States, extolling the beauties of English scenery and the picturesque customs of the country side, describing the ever-changing pa~ geant of London life, and telling the millions of American radio listeners all about thrilling sporting events, which will take place. Thanks to the work already done by this association, the number of American visitors to Britain has materially increased, and between April and September they numbered nearly 80,000. There would seem to be a good opportunity for advertising New Zealand in this way. One can imagine a really eloquent lecturer letting himself go on the subject of our thermal wonders, our picturesque Maoris, even our marvellous earthquakes-but perhaps the less said about these the better.