Comprehensive Broadcast
Melbourne Cup Race {2 is doubtful if any event in the world demands such a. comprehensive broadcast as the description of the run: ning of the Melbourne Cup at Fleming: ton racecourse on the first Tuesday in each November. This famous hors@ race-the most famous handicap in world-has come to be regarded as almost a national event in Australia, and, for that reason, the Australian and New Zealand Broadcasting Companies made arrangements for broadcasting this year from every "A" class station in Australia and New Zealand the description of the race by Eric Welch. Shortwave stations 2ME and 3ME also broadcast descriptions, and it was from the latter that New Zealand stations rebroadcast. Everything taken in consideration the event was most successful. All four stations carried out the rebroadcast, and although all were good, Christchurch, which station came on the air especially for the event, was particularly so, being very steady and clear As was done last year, the Brgadcasting Company, by: special congact with Amalgamated Wireless .(Australasia) Ltd., arranged for a shortWave broadcast description, which all the New Zealand stations picked up and rebroadcast. Many listeners will not realise that through these broadcast descriptions people thousands of miles away from the racecourse could know the result before 50 per cent. of the people on the course. At the very instant the horse passes the post the information is available to listeners, whereas, of the 12,000 odd people at Flemington, quite half of them were not in a position foidentify the horses and sort out ‘sie winners. The many appreciative remarks that have been passed concerning the broadcast show that most listeners took a great interest in the event, and were delighted at the successful rebroadcast.
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https://paperspast.natlib.govt.nz/periodicals/RADREC19301114.2.13
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Radio Record, Volume IV, Issue 18, 14 November 1930, Page 6
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288Comprehensive Broadcast Radio Record, Volume IV, Issue 18, 14 November 1930, Page 6
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