A Selling Point

Radio Record, Volume IV, Issue 16, 31 October 1930, Page 34

A Selling Point

D1ScussiIne housing questions wun a leading land agent recently, K learned that there never seemed any difficulty in selling a thoroughly wellequipped electrical home. He had an instance of this when trying to sell two properties. The cheaper one as regard the original cost sold first, though it was at a higher figure for sale than the more expensively built one. The reason for this was put down to the excellent lighting system. It appears this has now developed into a psychological factor in selling. Lighting must be treated as a most important part of the building design. It may be the electrician’s work to make the installation, but the original design should include lighting as one ofthe attractions of the house. It certainly will increase the builder’s cost, but it will be a very big advantage in the sale. A well and artistically-fitted electrical home should be first shown to the buyer at night as the average person visualises "home" as the place he goes in the evening-therefore of his first impressions of an evening setting with the lights just as he would like them takes his fancy the house is sold. There should be a light at the entrance gate, and also a switch on the gatepost to operate a light on the porch. This impresses immediately. I should advise, if suitable to the style of architecture, an antique lantern bracket on the side of the entrance. If the ball is wide, and used also as @ jy lounge, wall-brackets with fiame lamps are effective, and pro-' vision should also be made for plugs eon the skirting board for reading lamps and standards; also for heating points for radiators. Remember that most of a woman’s time is spent in the kitchen, therefore careful planning of the kitchen lighting can easily provide the deciding factor in the sale of the property. Ordinarily there is only one light in the kitchen, but if you wish to win the approval of a housewife provide her with adequate lighting sources in the xitchen. The woman has the right to the last word, in this as in all things,