Shop Lighting

Radio Record, Volume III, Issue 54, 25 July 1930, Page 34

Shop Lighting

OME very trenchant remarks were made by a Petone business man when recently advocating community shop-lighting and shop-window lighting after business hours. . It is impossible, he said, ‘tg overestimate the psychological effect’ of the lighting of shop-windows, and the lighting up of streets on the public mind. Towns where the shop lighting is intermittent, and the shop lighting negligible, will not do as much business the following day as towns where bright lighting is a regular feature. Most of the young people of the town pass on their way to work before the shops are. open. In the evening, by the time they return home, the shops are again closed. I have no hesitation in saying that the dreariness of streets at night and the lack of adequate shop lighting lose hundreds and thousands of Powpds a year , There are few women who will not bear out the truth of these remarks. Not only does it apply to those who must leave their shopping to others, but it is most often, when a leisurely inspection ‘of the shop-windows is undertaken after business hours, that the vital choice is made,