Advertising Electricity

Radio Record, Volume III, Issue 50, 27 June 1930, Page 37

Advertising Electricity

Britain: Moves. Forward , "TRADE papers from Britain give Q evidence that electricity is boomat the mément ohe of the high spots of rosperity in British industry. Since electricity has become available in the home for both power and lighting, the task of the housewife has been made easier, and there is a definite swing toward the use of electricity in its application to domestic requirements. It is stated that it-is probable that the next few years will seé a great increase in advertising activities as applied to the developmetit of the con: sumption of electricity, and the added use of all electrical appliances. An extensive advertising campaign is now béing conducted in the trade by various electrical companies in conjunction, in some cases, With the manufacturers of electrical cleaners, cookers and appliances. At the annual luncheon of the British Hlectrical Development Association, Mr. Herbert Morrison (Minister of Transport), told the assembled members fra guests: "It is not much use in the Home country, and provides having a good thing to sell unless the world knows about it. Therefore, advertising ix oné of the essentials of most branches of modern industry. You should not rest eontent until the whole of Great Britain has been converted to the beauties and benefits of electrical supply."