Neon Electric Signs

Radio Record, Volume III, Issue 49, 20 June 1930, Page 34

Neon Electric Signs

For Brighter Cities [THE almost universal use of the neon sign in the cities is having a very interesting effect on the use of other signs, So much so, we are told, that bare lamp signs are scarcely ever considered by traders. Many merchants in smaller places who, for one reason or another, are unable to install these effective advertisements, make a stand nevertheless for an incandescent sign. Rates are higher, of course, for energy in the smaller places, but brighter cities, townships, and advertising will

be due entirely to the neon. The desire for light is almost fundamental, as is evidenced by the delight of the infant as it looks toward a_ bright light. The well-meaning efforts of some of the smaller municipalities have been almost pathetic at Christmas and other festivities, but with electricity becoming more readily available, more worthy results will, no doubt, be achieved in the near future.