Gathering Radio Statistics

Radio Record, Volume III, Issue 46, 30 May 1930, Page 6

Gathering Radio Statistics

American Public Spends Four Million Pounds

FFFORTS to discover the habits of radio listeners, in order to check up the response to radio advertising, is being made by an association of 150 national advertisers in the United States. A preliminary report, covering information derived from 31,000 calls on radio set-owners, has been issued. This book shows that the number of sets in operation in the area covered by the report during the evening hours is about 60 per cent. of the total, instead of 80 per cent., as usually claimed. It has also been found that on the

per set, whereas the figures of 5 d 4.3 persons per set have usually been used by radio companies. The report states that there is no evidence of declining: interest on the part of listeners. On the other hand, radio seems to be more firmly established in popular favour that ever, and in 1929 the gales of radio apparatus showed an 85 per cent. increase over the sales of 1928, It is computed that since the establishr.nt of radio no less a sum than five hundred million pounds sterling has been spent by the general public on radio equipment. average only about three people