A Popular Fallacy Buying Cheap

Radio Record, Volume III, Issue 45, 23 May 1930, Page 39

A Popular Fallacy Buying Cheap

"THE folly of expecting to maintain electrical service in the home at its’ best with the use of under-standard appliances is deprecated in an American trade paper, which quotes the following pertinent words of John Ruskin, written many years ago :- ' «phere’s scarcely anything in this world that some man cannot make.a little worse and sell a little cheaper; and.the buyers who consider price only are this man’s lawful prey." y Gane if Ruskin foresaw the day, merchandise, with its’ floo f unduly cheap appliances, not to mention under-standard wiring devices and supplies. Efforts to wipe them out seem to make headway very slowly, and the only hope for real efficiency lies in the fact that the buying public is becoming slowly educated to the folly of purchasing sub-standard goods to. save the cost of a few shillings on the first cost. There are very many to educate and a new class is always coming forward, but women: in particular are learning as they never did before that price is not a matter of first and only importance. ‘The great lesson for all to-day is that where housemold appliances are eoncerned, untested and sub-standard equipment of any kind has no rightful place in the modern home. A responsibility, too, rests on the ehoulders of electrical dealers.