Publicity in England

Radio Record, Volume III, Issue 44, 16 May 1930, Unnumbered Page

Publicity in England

HE New Year has opened auspicious- ’ ly in England for the radio trade and for broadcasting in general. In the week from January 12 to 18 a tremendous publicity campaign, boosting the advantages of radio as a home entertainment, was staged, with the backing of all the trade associations, the Press and the listeners’ organisations; and during the period vast sums of money were spent in a mass endearour to. reach a worth-while proportion of those. homes which are still without radio, The spirit of the whole movement could be summed: up in the terse slogan: "Go home and listeng’. which was featured on posters and 1) advertisements and window displa; all drawing attention to the special "star" programmes which were put on throughout the week. Names which meant much in the realm of popular entertainment were "billed" in every town and village throughout the country. and with them was coupled a strong intimation that these items could be enjoyed by radio. The movement resulted in a general brightening-up. of radio in England, and both the radio trade and the B.B.C. profess theme selves quite -satisfied- with the sudden increase in both radio sales and license yumbers. ‘