"Son of Peter"

Radio Record, Volume III, Issue 44, 16 May 1930, Page 4

"Son of Peter"

‘A Producer’s Success ON Page one is a photograph of Mr. Victor Lloyd, whose voice and skilful presentation of plays have delighted listeners from 2YA for many months past. Probably no performer from that station has established a more interested and appreciative public than Mr. Lloyd. Special interest will therefore be felt on the part of listeners in the fact that the first novel from his pen has just reached New Zealand. This is entitled "Son of Peter" and is published by the wellknown publishing house, HEveleigh Nash Ltd. . For his theme Mr. Lloyd has made a study of a strong-minded aggressive Yorkshire business man of the second generation who expands his father’s small group of boot stores into a magnificent — series of chain stores, covering all the foot needs of the feminine public. Himself a Londoner well acquainted with the pressure of the business and advertising world of that city. Mr. Lloyd has brought. to his task an intimate knowledge of his subject and a clarity of literary expression that are at once effective and delightful. Psychologically Mr, Lioyd’s study is interesting and justifies the statement that his work is one of the most effective first novels published in recent years The story is gripping in its portrayal of the business evolution of the principal character. It is appealing in its revelation of the price paid in the loss of humanity by undue devotion to business, The hero marriesgiving to that important action just as much thought as to his lightning decisions to expand. his. business. A few nights of honeymoon show him his ghastly mistake. He has married a charming French girl, intelligent, cultured and feminine, but built for love ’

— me en ee: mene ene and by love. John is on a different plane. Not greatly ncerned with women at any stage fof his life, he can be constant only*to one thing-success in business. So they drift, and in the drifting effective analysis is made of his psychology and telling indication given of just what tremendous consequences follow from small impulses and opportunities. It is the little things that sway life more even than the big things. Definite congratulations are to be given Mr. Lloyd upon his first volume. It constitutes a gripping and interesting story. It is understood that already Mr. Lioyd is engaged upon 2 further volume of somewhat more lnportant character. Listeners may well hitch their wagon to Mr. Lloyd’s sta and enjoy perusal of his "Son of Peter." A special offer to country listeners regarding autograph copies is made elsewhere.