Fifty Years Ago
N Australian journal says that we fondly imagine that our fathers could teach us nothing of the art of advertising, but an advertisement of fifty years ago, recently come across, makes one wonder. A good .advertisement should first arouse attention, then excite interest, and finally induce a desire to buy. The following, which appeared simply as a letter, seems to measure up to this standard :- "A Ruined Boarding-Housekeeper" writes: "I was getting on nicely until someone sent one of my boarders a ease of Jenkinson’s Bathurst sauce. ¥rom that time I date my downfall They ate me out of house and home, and I believe they would have eaten") me, too, if the time-payment man hadn’t seized all my furniture. I couldn’t pay the butcher and Him too. I must marry again. A bad man is Jenkinson.-Emilia Stavvein."
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https://paperspast.natlib.govt.nz/periodicals/RADREC19300228.2.66.4
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Radio Record, Volume III, Issue 33, 28 February 1930, Page 26
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141Fifty Years Ago Radio Record, Volume III, Issue 33, 28 February 1930, Page 26
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