Wool Sale Broadcast

Radio Record, Volume III, Issue 32, 21 February 1930, Page 5

Wool Sale Broadcast

A Whole Evening Devoted HH last wool sale in Christchurch happened on a Tuesday. evening, the usual "silent" night of the week for 3YA, so the occasion was taken to carry out a broadcast. For 33 hours the relay continued, . Listeners in search of entertainment tuned in for a time just to hear how a wool sale was conducted, and then tuned out again. Of course, the broadcast was not 4ntended primarily as an entertainment for town listeners but, almost entirely for the benefit of the farming community and others interested in the price of wool. — It is the policy of the Broadcasting Company to help the man on the land’ in every way possible. It was with that object in view that Primary Productions Committees Have been formed for the purpose of advising the Broadeasting. Company in respect to the best way of improving and developing the service for the rural community, and to that .end a series of instructive talks has been arranged. A further opportunity vf interesting the farmers, without in any. way interfering with the ordinary entertainment schedule of the town dweller presented itself when the wool sale occurred on an otherwise silent night. ‘The farmer far out-back could sit with the auctioneers’ catalogue on his knee and hear his wool put up for auction, bid for, and sold. To the townsman not financially in- ; terested (directly) in the prices realised it was an "eye-opener" to "hear" the celerity with which the auctioneers sold hundreds of lines and to hear the elamour of the buyers when they reached their bidding limits for a lot the" was in keen demand,