1YA Artists

Radio Record, Volume III, Issue 24, 27 December 1929, Page 7

1YA Artists

wee ee Great Success at a Concert ee ee A CORRESPONDENT has. kindly forwarded us a clipping from the Thames "Star? with the published report of a very successful concert at which ‘all the performers, except the instrumentalists Kirby and Williams, were regular contributors from Station 1YA, The point about this particular ecoucert which is worthy of emphasis iy that those organising the concert specially arranged for the services of those artists who regularly perform from 1YA. This policy was so successful that the hall was thronged at 3/- and 2/--a head to hear the same performers who are available nightly at 30/- a year, or approximately 1d. and a fraction per night, This incident has its lesson in its demonstration of the popularity of YA artists and the publicity value of their performances over the air. It shows that people are glad to see in the flesh and hear directly the artists who have established themselves as worthy performers on the air. The same experience is available at other YA stations. where artists who have established themselves ay popular performers over the air are much sought after as performers at local concerts. Another reflection which is prompted is that this experience discounts very markedly tl . complaints made sometimes concerning the programmes. The programmes and performers can’t be quite so bad when a discriminating public is prepared to pay good round figures in solid cash to hear what radio listeners hear for their small fee. a — ip aranamanastecummpeaall cats yen os