Stock Sale Reports

Radio Record, Volume III, Issue 13, 11 October 1929, Page 12

Stock Sale Reports

v a ee ‘ . { Matson and Co’s. Service to Farmers O the farmer there is nothing more valuable in the broadcasting service than the market reports, and in nothing is it more essential that the information should be reliable, The farmer must be able to place implicit faith in the acecuracy of the information that is broadcast. A very creditable record in this. respect has been attained by Messrs. H. Matson and Company, who have regularly every week since 3YA started, prepared Se report of the Addington stock sales. ""\" From the very outset the Broadcasting Company has been keenly alive to the importance of authentic reports, At the Opening of 3YA it sought the advice of many farmers, who were unanimous in their expressions .of opinion concerning the reports issued by Matson’and Co, Arrangements were accordingly made with this firm for the supply of the weekly report on the evening of the Addington sales. This report comes in as regularly as clockwork. It is concise, lucid, and reliable. The reputation of Matson and Co, for supplying accurate reports goes back to long before the days of broadcasting, and an interesting history is attached to the Christchurch firm, which is now so well known throughout New Zealand. Forty years ago, the late Mr. John T. Matson printed a weekly report called , "The Canterbury Stock, Property, and . Agricultural Journal." This dealt with" all sales, the pedigree of the stock and all items of interest to the farmer. After his death the business was carried on by the next generation. The weekly was then abandoned, and advice of sales was posted to vendors on the night of the sales. An annual review was compiled covering an array .of information valuable to the farming community, such as freight rates on grass seed, stock, wool, ete., and including a ready veckoner for calculating the price per pound: per thousand, etc. As the method of trading progressed, Matson and Co. considered that the man on the land was not-in possession of all the information he should have, so they wrote a full market report and published it at their own expense in the Press. This report has now for many years been accepted as an authoritative review of the previous day’s sales. It has been. read by all and sundry every Thursday. The information therein has worked to the extreme benefit of the farmers, Friend and foe, traders, bankers, commercial men, professional men _ in; every section of the community at differ- \. ent times have commented favourably on the information supplied. The reason why this report should be so reliable and comprehensive can be simply explained. The large percentage of business do~e by Matson and Co. at Addington necessitates auctioneers in’ each section. Bach auctioneer who thus puts in a day at his section must get a good grip of the market, and Mr. Lester Matson, who now makes a hobby of the market reports, and whose opinions and ability as a judge of stock are known throughout New Zealand, gathers in the various auctioneers’ reports and consolidates them into what the farmer requires, The majority of the firm’s clients are free and independent, so financially they have no axe to grind. There is no desire to quote’? the market up or down. oma.