No Dull Lectures
Fundamental Principles in American Broadcasting AMERICA has determined that ‘her listeners are not to be bored by dull lectures. Station WRNY, New York, has set out a number of rules which should satisfy the most frivolous listener. The following fundamental principles have -.been laid down :- 1. The subject must be inilicated by a pleasing:and catchy title which will attract. attention. 2. The first few sentences mnt be arresting and even startling in character and in some subjects déliberately provocative. . 3. Lectures ‘in general should contain. ‘more‘ explanation than fact. 4; The .speaker .must. be _ of such standing that his statements will not be questioned. He must be a recognised. or unassailable authority.. 5. Fhe maximum duration of:a -lecture should be’ fifteen minutes. | 6. The speaker must possess personality.. It is not: generally realised how broadcasting betrays colourless character.. ‘The speaker must "punch" -rather than "pat."
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https://paperspast.natlib.govt.nz/periodicals/RADREC19290920.2.33
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Radio Record, Volume III, Issue 10, 20 September 1929, Page 13
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148No Dull Lectures Radio Record, Volume III, Issue 10, 20 September 1929, Page 13
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