Talking Posters

Radio Record, Volume III, Issue 8, 6 September 1929, Page 12

Talking Posters

An 3 Original’ Scheme TA CORRHSPONDENT to the "Manchester Guardian" remarks that Londoners are very soon to see the very atest thing: in advertisements"Talkie Posters." . This innovation is to be placed not in the adjacent palatial kinema houses but in front of its tall buildings, where electrical advertisements now appear. The "talkie" advertisement, which comes from America, consists of a poster mounted on a wooden frame dnd the figtires portrayed talk as they do on the screen, but in this case the talk is as to the merits of the wares which the poster is advertising. The necessary equipment, consisting of a radio. receiver, power amplifier, automatic phonograph, switches and time clocks, are encased in a receptacle behind the poster sign, so that the ‘terrible illusion is complete. In San Diego the set is usually tuned in to one of the local broadcasting stations and the poster announcements are made by phonograph records synechronised by the time clocks to be «made in between the station broadeasts. The correspondent remarks that fortunately this will not be possible in ‘London’ even if permission be granted for the use of poster "talkies."