New Advertising Idea
IALKING cows" have been proposed to the Chicago World’s Fair board as a means of advertising the exposition to be held in 1938. A life-size papiermache cow with its mouth opening and closing by means of a mechanical device and a radio set inside constitutes this new brand of cow. It would give a radio programme and invite people to attend the fair.
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https://paperspast.natlib.govt.nz/periodicals/RADREC19290809.2.3
Bibliographic details
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Radio Record, Volume III, Issue 4, 9 August 1929, Page 2
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66New Advertising Idea Radio Record, Volume III, Issue 4, 9 August 1929, Page 2
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