"Each Get Another!’’

Radio Record, Volume III, Issue 3, 2 August 1929, Page 7

"Each Get Another!’’

How to Improve the Service PPORTUNITY ‘was taken at the Radio Exhibition | in Wellington last week to "improve the shining hour" by an appeal that each listener should facilitate further improvement in the service by inducing one new listener to come‘into the fold. This appeal was made by Mr. J. Ball, editor-announcer the Radio ". Broadcasting Company, fr the Town ‘Hall on Friday evening. "I am speaking to you from the Broadcasting Company’s temporary studio at the Radio Hxhibition in the Town Hall, Wellington," said Mr. Ball. ‘Ehis, as no doubt you are aware, is the first Radio Pxhibition to be held in New Zealand, and I feel sure that.as radio enthusiasts you will be pleased to learn that the exhibition is from every point of view well worthy of the occa-

sion. "The great hall in which the exhibits are set out is eminently ‘suited for the purpose. Our model studio is on the stage at the upper end of the hall, and I am at the moment looking down upon a-most animated scene. Ranged 1 on either side of the'hall are the stalls ‘ef ‘thé exhibitors-nineteen in allupon the lay- out and decoration of which neither time, trouble, nor’ expense has been spared. The wide span of open floor space is thronged with an ever-moving mass of interested .spectators, who will surely find their tour of inspection well worth while. I will not attempt to describe the exhibits. I sincerely wish it were possible for all of you to see them. If must suffice or me to soy that the exhibits here presented represent: the last word to date on the technical side of radio development.

\ Spread the Gospel! "WHAT is, the purpose behind this. exhibition? Obviously you . will answer it is to spread’ the ‘gospel of radio, to create a wider interest in the wonderful service which this ‘modern marvel is daily rendering to an everpening community, to win recruits to t%e great army of listeners. That it will serve this purpose in so far as those who are able-to attend are coneerned, we hope and believe. "But we hope, also, that it will exercise even a much wider influence, and inspire the many thousands of distant listeners to do what they can for the benefit of all concerned, themselves ineluded. .The greater the number of licensed listeners the better must it be for each individual listener-the better for you-because the greater will be the improvement and extension of the ‘broadcast service. ‘But,’ you say, ‘I own my own set. I am already a'licensed listener. What more can I do? Believe us, you can do a great ‘deal. © "If every licensed listener were to. persuade just one other person to become a licensed listener, what

a: wonderful difference. that would make! "Our’-objective is to make it possible for ‘New Zealand to ‘be .able to claim possessioh of one of the most complete, efficient, and satisfactory broadcasting ‘services in the world. We know ‘of nothing better calculated to hasten that happy consummation than the enthusiastic co-operation in the ‘simple manner we have suggested of the great army of satisfied listeners. whom it is our delight to serve. "Probably / while you have been listening to the there has ‘flashed into your mind the name of some friend or neighbour to whom radio would prove as great.a.joy as-it is proving to you. You may possibly know of several people who would be happier for having a receiving set in their homes. If so, please send their names and addresses to your nearest radio dealer, and, if you have the time and opportunity, tell them yourself what radio means to you and yours, As perhaps you know, the advent of the all-electric alternating current set has stabilised the radio industry to such an extent that no one need hesitate to invest in any modern radio receiving ‘set-A.C. or battery, according to circumstances-manufac-tured by a ren-*"Je concern. Help us to help you, Let the radio slogan be, ae least one new listener to my cred-