Notice to Readers

Radio Record, Volume II, Issue 52, 12 July 1929, Page 9

Notice to Readers

Renewals of Subscriptions S otensentementetiadl ITH the near approach of the com- . pletion of our second year of publication, notices as:to renewal of subscriptions are going out to a large number of readers. We would like to exPlain our practice in this connection. Three weeks before the expiry of a subscription, notice is sent to the subseriber concerned inviting renewal. This is sent so early in order to permit of replies reaching tus from distant . points of the Dominion before the expiry date. A week before the expiry, a second noticé is sent to the subscriber concerned, if renewal has not by that time been made, pointing out that the subscription is due to expire. ~ [t is our practice, as a result-of experience, to terminate subscriptions on expiry of the period ordered, For a time we did pursue the policy of continuing dispatch of the paper without authority, knowing that a proportion of readers still desired the paper continued, but .were possibly prevented froti prompt renewal of subscription by forgetfulness or pressure of work. While in some cases this policy was appreciated, in others it was not, and in the upshot we were forced back on the strict business policy of terminating subscriptions immediately on expiry, otherwise the loss suffered was too great. WE would like readers to understand clearly our policy in this connection, It is dictated, not by any reluctance to continue the paper on 4 credit basis to past. subscribers, but merely to avoid loss caused through sending the paper on whén same is not desired. If it is not convenient for readers to promptly remit the actual cash, we will continue sending the paper on a booked basis on recéipt of a request to that effect. We would particularly like readers at distant points to understand our policy. In order to meet their convenience we send the early notice three weeks before the expiry to permit of ample time for renewal being effected.