AN ADVANCE RADIO MOVEMENT.

Radio Record, Volume II, Issue 48, 14 June 1929, Page 6

AN ADVANCE RADIO MOVEMENT.

QN the front page of this issue we outline a proposal which we are confident, if vigorously prosecuted, will lead to a marked advance ta: radio in New Zealand. A good start has been made with the 1929 radio season. Listeners have renewed on the whole remarkably satisfactorily. This is a welcome proof of their general appreciation of the service aimed to be given through the four YA Stations. It is fully recognised that perfection has not yet been attained. Large areas of New Zealand are not yet in a position to enjoy radio under satisfactory conditions. It is desired that the service shall be expanded to serve more. Expansion will be possible only as revenue grows. Improved programmes are possible only as revenue grows. . It is, therefore, fundamentally to the interest of every listener now paying 30s. a year, to secure another listener to supplement his own contribution to the radio service. The effect of that will be to directly stimulate improvement in programmes and improvement iu service, for it is the peculiar attribute of the radio service, as at present constituted, that once essential overhead and equipment are provided, extra revenue can be devoted in increasing proportion to programme improvement and enlarged service. [7 is indicated in our cover article that movements are now on foot ’ in Wellington and Dunedin for the holding of Radio Exhibitions. It is sincerely to be hoped that these movements will come to satisfactory fruition. They can be made a focus for much public attention. They will serve at once the object of making contact between trader, prospect, and the broadcasting service. Demonstration will be possible to visitors of what radio means, and comparison will be available between sets of various prices and calibre. Listeners will thereby be able to improve their own knowledge and appreciation of what constitutes good reception under modern conditions. Non-listeners will be able to assess the capacity of radio and see what they are missing. In our view nothing but good can result from the successful prosecution of such exhibitions, and we sincerely hope that the promoters in each case will carry their plans to fruition and later record a very satisfactory outcome. .