Radio Season at Hand

Radio Record, Volume II, Issue 36, 22 March 1929, Page 7

Radio Season at Hand

Boom Time for Broadcasting "HERE are good indications that 1929 will be a very successful year for the radio trade in New Zealand. The year should be a record one for the radio dealers owing to the greatly improved financial position of the country. . Yeralding in the new license yearn the Broadcasting Company is carrying out an advertising campaign in the city papers, which is calculated to speed up the renewing of licenses and enrol new listeners. Already there is a vigorous feeling in the radio trade. It would appear that the occasion is a very opportune one for the radio dealers to take advantage of. The more enthusiasm they can add to the efforts already being made, the greater will be the mutual benefit. Apart from its energies in the direetion of advertising, the Broadcasting Company intends further to improve its service this winter. It is in anticipation of being able to do that that the present advertising campaign-is being ‘carried out, for, the limits of: what can be done depend a great deal on the number of licenses issued in the next few months. The first essential to a boom year in radio is for all listeners to renew their licenses as quickly as possible, |