Listeners may Save Time by Renewing Radio Licenses Now

Radio Record, Volume II, Issue 34, 8 March 1929, Page 7

Listeners may Save Time by Renewing Radio Licenses Now

IN order to save the time of listeners seeking to renew their radio licenses immediately following March 31, the Post Offices. throughout the Dominion are now ready to issue licenses for the next radio year. All current licenses expire on March 31, and it is a technical offence thereafter to be operating a radio set without a current license. With the huge circle of radio listeners now in existence congestion will inevitably take place if all leave renewals till April 1; hence the opportunity of prior registration is offered. Last year some 17,000 listeners showed sufficient foresight to renew their licenses in comfort before March 31. This year it is expected that a larger number will exercise the privilege.

[THE graph published above is of great interest. as it sets out the monthly position of licenses over the two years 1927 and 1928. The shaded areas illustrate the "drag" which took place each year before the licenses recovered to that point which obtained at the end of the radio year. In 1927 it was nearly three months before the old level was reached. In 1928, working on a much bigger number of listeners, the "drag" was more prolonged, aud seven months elapsed before the revenue position was at the level secured in the old year. This graph emphasises the imperative need of all those deeply concerned with the best interests of radio registering promptly, and so making available the revenue necessary for continuance of the service on an adequate basis. The shaded area represents in very large degree lost revenue, and business men will understand the difficulty’ of operating a business under the conditions imposed by so drastic a drop in revenue, for those who take licenses out in later months pay but for the unexpired portion of the radio year. DO IT NOW-is the best way listeners who appreciate their radio can help themselves and the service. Licenses may be Renewed Now at all Post offices.