EDITORIAL NOTES.

Radio Record, Volume II, Issue 34, 8 March 1929, Page 6

EDITORIAL NOTES.

ANNOUNCEMENT is made in another column that, following on the practice of last year, the Post Offices throughout the Dominion are now ready to issue licenses for the radio year April 1March 31, 1930. This is a convenience designed to save the time of those who otherwise would suffer delay in the congestion which inevitably follows at the opening of a financial year of this volume when so many thousands of listeners will be seeking renewal at the same time. If delays have taken place in past years, when the number of radio listeners seeking renewal was smaller than is now the case, how much more is there likelihood of congestion when the present total of 45,000 listeners seek to effect renewal? Greater than ever, therefore, is the need on the part of those who wish to avoid irritating delays, to "DO IT NOW" and avoid later congestion. Last year a great many thousands renewed their licenses before expiry of the radio year, and this year with a larger clientele it is confidently hoped the response will be greater. ‘A GRAPH which we publish elsewhere will illustrate to interested listeners the great value from a business point of view of early registration. The life blood of the radio service is finance. The graph mentioned shows the course of registrations month by month for the past two years, and particularly illustrates the "drag" which takes place at the opening of each year in building up the license figures to the point reached at the end of the preceding year. Last year no less a period than seven months elapsed before the old point was reached. While some of this loss represents those who had definitely given up radio for one reason or another, we firmly believe that a great part of the "drag" is due simply to human inertia and the difficulty of securing action on the part of busy people. Under the system as it stands it is apparent that the shaded area represents a definite problem in the fizancial operations of the service. A remedy to which all listeners can definitely contribute is simply that of promptitude in renewing licenses. The opportunity to "DO IT NOW" is available. Will listeners help themselves and their own service by co-operating ?