Programmes to Taste

Radio Record, Volume II, Issue 31, 15 February 1929, Page 15

Programmes to Taste

AN Australian radio writer says:"The average listener never pauses to think of the gigantic task of suppkying programmes to suit all tastes every day in the year. He takes for granted what is broadcast and if an oceasional item does not come up to: his expectation he exclaims "rotten" and straightaway writes to the papers cémplaining, or perhaps" he expresses Nis feeling in a more definite manner, but seldom does he take the trouble ‘to write expressing appreciation of the majority of the items in the jprogrammes, which to him are satisfactory and the remarkable descriptions of sporting events and other functions. Some listeners appear to think that the programmes are framed for them alone and .when an item is broadcast’ te please others-well, the fat: is in the fire.’ We have this type of listener in New Zealand. .