Alternate Programmes

Radio Record, Volume II, Issue 31, 15 February 1929, Page 8

Alternate Programmes

New Sydney Scheme

THE management of the N.S.W. Broadcasting Company admit "that there is a definite obligation upon the management of the two Sydney stations to diversify their programmes, but a little co-operation from listeners in the direction suggested would meet with excellent results. For some time after the two A class stations in New’ South Wales came under the one control, it was necessary to work out advance bookings that had been made prior to the amalgamation.. These have now been completed, and programmes are being established definite classified lines, whereby ‘t one station is presenting a classical programme, while the other one is per- | forming a lighter type of entertainment." It must be remembered, however, that in Sydney there are two A class stations, and the above place is only possible where the broadcast company’s income is enormous. The New South Wales Broadcasting Company are advising listeners to pay attention to the class of music 2BL and 2FC are putting on the air, and to establish a more orderly way of listening to programmes. 2BL and 2FC are broadcasting two different types of programmes-to please the "high-brows," and lovers of "popular" music. Listeners are advised to tune in the type of music they desire.

"THE management go on to say:-"It. is necessary for listeners to ree " nise two outstanding facts. The fi is that the broadcasting stations to present a programme on seven days in every week and right throughout the 52 weeks of every year. The second is that no form of entertainment however well it may be presented, can fail to lose its freshness, if those who are being catered for satiate themselves by over-indulgence in that particular form of amusement. "When listeners recognise that a certain responsibility devolves upon themselves to more carefully exercise a choice from the programmes of the items that fall within their own requirements, and not expect that every item or even every programme must be for the entertainment of every listener, then wireless broadcasting will reach its zenith as a public utility."