"Most Comprehensively Organised in the World"

Radio Record, Volume II, Issue 29, 1 February 1929, Page 7

"Most Comprehensively Organised in the World"

Overseas Praise for Broadcasting Co.

ETAILS of the organisation set up by the Broadcasting Company to establish closer relations with the listening public were recently ineorporated in a booklet entitled "Public Relations of the Radio Broadcasting Company. of N.Z., Limited." This organisation, as is well known in New Zealand, provides for advisory committees.in connection with the Children’s Sessions, the religious services, music and dramatic interests, and also for the appointment of honorary official listeners throughout New Zealand. Copies of this booklet have been sent overseas and have aroused keen interest in broadcasting circles. The Broadcasting Company’s official consultant in America, Mr. Edgar H. Felix, in acknowledging the booklet says, inter alia :- . "Your. booklet : ‘Public Relations of the Radio Broadcasting Company of N.Z., Limited,’ is very satisfying evidence of your company’s efforts to establish close relations with those public interests able to serve the broadcasting audience. Unquestionably, this is the most comprehensively organised structure which has been built up anywhere in the world with this purpose in view." The British Broadcasting Corporation writes as follows :- "We have to acknowledge with many thanks the copy of your booklet: ‘Public Relations,’ which you have been good enough to send us. "We are following the development of broadcasting in New Zealand with particular interest, and are glad to have all available information. "We are passing ‘Public Relations’ to all our departments interested in order that they may compare your system with others and may gain an idea of the present position of your organisation."