Intelligent Listening

Radio Record, Volume II, Issue 16, 2 November 1928, Page 8

Intelligent Listening

A PLEA for intelligent listening is made by Australian stations, It is pointed out that the ordinary programme of an A class broadeasting station has to be organised to suit the varied tastes of thousands of listeners daily, and it is claimed that it is not practicable to satisfy more than 60 per cent. of this number in regard to any particular item. To get over the difficulty, it is urged that listeners should intelligently study the daily programmes of the broadcasting stations in the newspapers, and select the items they want to listen fo, and tune in to them at the scheduled f time. It is claimed that if listeners only tune in what they like and tune off when the station is broadcasting their pet aversion, whether that be ¢churcli services, horse racing, jazz, or chamber music, there will be less criticism of the programmes of the A stations in the future. ; It is asserted that much of the criticism of brondeasting is due to indiscriminate listening, and also to a surfeit of listening. It is suggested that listeners should accept and act upon the slogan, "Listen less and listen well." There is, it is generally admitted, much to be said in support of the plea for more intelligent listening and a carefnl study of the broadcasting programmes in advance.- (Dunedin "Star.’")