New Yankee Set

Radio Record, Volume II, Issue 14, 19 October 1928, Page 2

New Yankee Set

HE Graybar Electric Company, sales subsidiary of the Western BHlectric Company, announced recently its entry into the radio receiving set field. An innovation in radio set merchandising was promised. The production and marketing plan calls for five complete receivers and loudspeakers. Four of the

sets are to be of the all-electric type, to operate from light sockets. The new products are to be marketed through the Graybar system of wholesale branches in seventy principal cities of the United States, which are now said to do an electrical business of more than 70,000,000 dollars (£14,000,000) a year. 'The first of the new models was to be on the market by September 15. The line will comprise six and eight-valve receivers. According to George HE. Cullinan, vice-president and general sales manager of the company, the two larger models manufactured, of eight valves each, will incorporate a "new and re volutionary type of circuit." "The Graybar company, in entering the recéiver field, will not engage in radio valve manufactue, but will act as distributer for such equipment." he said. "The sets are to be sold without valves or equipped with RCA radietrons at the option of the purchaser." "We are entering into radio conservatively," said Herbert Metz, advertising manager, "with what we believe is the best possible background in all forms of electrical communication. The line will be made available to select dealers in every branch of the market. Under present production schedules all models should be in dealers’ hands by heey adie of next month" (Septemer), The list of models includes. one with a built-in loudspeaker of the dynamic type. Others will be available with a special table containing a built-in mag-netic-type speaker.