Does Broadcasting Affect Totalisator Receipts?
CORRESPONDENT WRITES :-: Yes, undoubtedly it does. If such is net the case, how can one account for the drop in totalisator receipts at the recent Avondale meeting, as compared with the same meeting last year? In 1927, the totalisator receipts were £105,428; in 1928, the totalisator receipts were, £55,391 10s.; deficiency this year, £50,086 10s. As everyone knows, there was no microphone at Avondale last Saturday and Monday, consequently there was nothing to stimulate interest in the meeting save the newspapers, with their "hours-old information." Now. Johnny on the spot, in the person of, say, Mr. Allardyce, can create more interest and more desire to see a race meeting than all the Press news in the world, and if this fact is not patent from the above figures to the racing authorities, then their reasoning power is of the kindergarten order,
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https://paperspast.natlib.govt.nz/periodicals/RADREC19281005.2.12
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Radio Record, Volume II, Issue 12, 5 October 1928, Page 6
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146Does Broadcasting Affect Totalisator Receipts? Radio Record, Volume II, Issue 12, 5 October 1928, Page 6
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